How we helped a new eco-business get its feet off the ground

When I was asked if I could design a logo for a new business which was going to offer environmentally-friendly products and refills, I jumped at the chance. Sustainability and using less single-use plastic is something close to my heart, so I was really excited to have the opportunity to get involved.

After a quick chat with the client over the phone, we arranged to meet in person so they could talk me through their ideas and how they saw the business progressing. Obviously, the first thing they'd need would be a logo. It needed to reflect: 'green', sustainability, the circular economy, reusing, refilling - you get the idea.

After a selection of ideas were presented, the client chose a couple to develop and after a few amends had settled on the final design. As part of my logo package, the final design was supplied in a range of file formats and colour options, so all bases were covered for any future use of the logo.

Our Village Green would be operating from home in the first instance, so how would we let everyone know they were up and running? The client set up all the social media accounts, and posts insightful content daily. A comprehensive web store was also launched. Meanwhile, I was creating business cards, an advert for the local press and an A5 flyer to post through letterboxes.

And to finish off the suite of initial design work, we produced branded T-shirts, hoodies and aprons along with a pull-up banner and vinyl banner for use at fairs.

It has been a joy to work on this project. Here's what the client said:

"A friend of mine recommended Ruth when I told her about the eco business I was hoping to set up. She said - "she's lovely and so talented" - and she was absolutely right. Ruth is both of those things and so much more! 

"We initially met for a coffee to discuss my ideas and how she could help. I was very nervous because this was a brave new world for me. I needn't have worried, she really put me at ease. We had a meaningful conversation about the business and what I wanted to achieve, and it was as if I was talking to a good friend. 

"When Ruth presented a potential selection of logos to me, it was so apparent just how much she had understood about the business, and how much care and passion she pours into her work. It was incredible to see my ideas brought to life. We worked together, to get the logo just right, and nothing was too much trouble. She was always at the end of the phone and email. 

"When an idea of mine didn't quite work, she would suggest alternatives, listening to what I wanted, but guiding me with her graphic design wisdom and experience. Now it feels like the logo has always been around, as what Ruth designed is so effective and professional. 

"I love my suite of business merchandise, designed and printed by Ruth - pull up banners, hoodies, aprons, digital flyers and business cards. My small business would not be where it is today without Ruth's support. I wholeheartedly recommend Ruth to anyone."